Spending time with analysts from Forrester and Gartner during our careers got us thinking...
Consultants work with businesses to solve real-world problems. But they tend to spend many months, even years, solving one big problem after another.
Analysts, on the other hand, talk to hundreds of businesses, software vendors and service providers - continually taking the pulse of the market. They get to discuss emerging trends and best practices.
What if we did both?
So, we did
In 2016 we started investing precious, billable consulting days in research.
Surveys, interviews, interactive voting presentations, roundtable events. Web research, reading, creating hypotheses, models and documenting ideas.
Not only has it improved our consulting, but it's opened our minds. And changed the way we think about the work we do.